Terms & Conditions

Welcome to Smileneo

Thank you for using our products and services (“Services”). The Services are provided by Smileneo DMCC(“Smileneo”), located at OneJLT, 5th Floor, Jumeirah Lake Towers.

By using our Services, you are agreeing to these terms. Please read these Terms and Conditions("Terms", "Terms and Conditions") carefully before using the https://www.smileneo.com website and mobile application (Apple App Store and Android Store).

Our Services are diverse, so sometimes additional terms or product requirements (including age requirements)may apply. Additional terms will be available with the relevant Services, and those additional terms become part of your agreement with us if you use thoseServices.


The following terminology applies to these Terms and Conditions and any or all Agreements: "Client", "You" and "Your"refer to you, the person accessing this website and mobile application and accepting the Company's terms and conditions. "The Company","Ourselves", "We" and "Us" refer to our Company."Party", "Parties" or "Us" refers to both theCustomer and ourselves, or either the Customer or ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether through formal meetings of a fixed duration, or by any other means, with the express purpose of meeting the Client's needs in terms of providing theCompany's declared services / products, in accordance with and subject to applicable laws. Any use of the above terminology or other words in the singular, plural, capital letters and/or plural, and/or these terms, is considered interchangeable and therefore a reference to them.

Using our Services

You must follow any policies made available to you within the Services. Don’t misuse our Services. For example, don’t interfere with our Services or try to access them using a method other than the interface and the instructions that we provide. You may use our Services only as permitted by law, including applicable export and re-export control laws and regulations. We may suspend or stop providing our Services to you if you do not comply with our terms or policies or if we are investigating suspected misconduct.

Using our Services does not give you ownership of any intellectual property rights in our Services or the content you access. You may not use content from our Services unless you obtain permission from its owner or are otherwise permitted by law. These terms do not grant you the right to use any branding or logos used in our Services. Don’t remove, obscure, or alter any legal notices displayed in or along with our Services.

In connection with your use of the Services, we may send you service announcements, administrative messages, and other information. You may opt out of some of those communications.

Some of our Services are available on mobile devices. Do not use such Services in a way that distracts you and prevents you from obeying traffic or safety laws. 

Privacy Statement

We are committed to protecting your privacy. Smileneo’s privacy policies explain how we treat your personal data and protect your privacy when you use our Services. By using our Services, you agree that Smileneo can use such data in accordance with our privacy policies.

Only authorized employees within the company who, in the course of their duties, can access and use information collected from individual customers.

We are constantly reviewing our systems and data to ensure the best possible service to our customers. Government authorities have created specific offences for unauthorized actions against computer systems and data. We will investigate such actions with a view to bringing legal action and/or civil action for damages against those responsible.


If you wish to purchase any product and/or service made available through the Service ("Purchase"), you may be asked to supply certain information relevant to your Purchase including, without limitation, your full name, address, e-mail address, payment information, pictures.


1. You may register for Smileneo account for free, however, Smileneo services may be subject to your payment of a fee and other terms provided by the Company, as specified, when making such payments or subscriptions. And you agree to pay all Smileneo fees and its partner's fees, and such fees or charges incurred in connection with your User Account from time to time. The Company reserves the right to increase the fees or introduce any new fees at any time, with reasonable notice by an amendment to these Terms.

2. Payment Terms: The relevant fees billed are non-refundable and are exclusive of all applicable taxes, levies or duties imposed by taxing authorities and you shall be responsible for payment of all such taxes, levies, or duties (“Taxes”).

Notwithstanding any of these Terms, the Company reserves the right, without prior notice, and at its sole discretion, to terminate or suspend your right to access or use the Services, and to block any future access or use of the Services by you.  

Doctor Consultation

We want your Smileneo experience to give you a reason to smile. We will refund your risk-free evaluation payment if the affiliated licensed provider in your state determines that you aren’t a suitable candidate for our invisible braces system, however, If you have deemed any of the Services unsatisfactory, a written explanation through your Feedback is needed before we may within the following 10 days of your appointment and/or receiving the braces, at our sole discretion, consider a refund. Each case will be assessed on a case-by-case basis.

We require 24 hours notice to cancel or reschedule a doctor consultation appointment. Use our online appointment tool to change your appointment. If you do not reschedule or cancel and you miss an appointment or arrive 15 minutes late, you’ll be charged the full price for the schedule appointment.


Your customized Smileneo invisible braces can be returned in the first 30 days of your treatment, as long as the braces are completely unused and unopened. We’ll refund the prorated amount of any unused and unopened braces from your total purchase price. You are responsible for any shipping charges when returning your invisible braces.

Return Process

Please follow these steps when returning your purchase:

1) Pack your unused items in the original packaging.

2) Include all original packing materials, manuals and accessories.

3) Let us know you’re planning to return your braces by emailing return@smileneo.com with your reference number. We will let you know where to send the invisible braces.  


Once we receive and process your return, we’ll email you to let you know your refund has been issued. You’ll typically see your refund on your credit card statement within 5 to 10 days of processing depending on your financial institution.

Faulty Items

If you received a faulty product and need to return it for the same item, please email our Customer Care team at happy@smileneo.com.

Patient Responsibility

If the patient neglects wearing their braces as instructed in the user manual and for more or less than the 22 hours a day / 14 days per braces, then Smileneo cannot be held accountable for a lack of tracking.

Modifying and Terminating our Services

We are constantly changing and improving our Services. We may add or remove functionalities or features, and we may suspend or stop a Service altogether. The Customer and Smileneo have the right to terminate any Service Agreement for any reason whatsoever, including the termination of services already in progress. Smileneo may also stop providing Services to you or add or create new limits to our Services at any time.

Medical Disclaimer

All information contained on this website, in particular information relating to orthodontic, dental, medical and health conditions, and products and treatments, is for informational purposes only. This information should not be considered complete and is not intended to provide medical advice for any specific medical condition you may have. Information obtained by using the website is not exhaustive and does not cover all orthodontic or dental procedures or treatments. Especially, this website does not create a doctor-patient relationship.

Exclusions and Limitations

The information contained on this website is provided on an " as is " basis. To the fullest extent permitted by law, this company:

  • excludes all representations and warranties with respect to this website and its content or that are or may be provided by affiliates or any other third party, including with respect to any inaccuracy or omission in this website and/or the Company's documentation; and
  • excludes any liability for damages arising out of or in connection with your use of this website. Smileneo, and Smileneo’s suppliers and distributors, will not be responsible for lost profits, revenues, or data, financial losses or indirect, special, consequential, exemplary, punitive damages or damage caused to your computer, computer software, systems and programs and data relating thereto or any other direct or indirect, consequential or incidental damages.

Liability for our Services

To the extent permitted by law, the total liability of Smileneo, and its suppliers and distributors, for any claims under these terms, including for any implied warranties, is limited to the amount you paid us to use the Services.

In all cases, Smileneo, and its suppliers and distributors, will not be liable for any loss or damage that is not reasonably foreseeable.

However, this company does not exclude liability for death or personal injury caused by its negligence. The above exclusions and limitations apply only to the extent permitted by law. We recognize that in some countries, you might have legal rights as a consumer. None of your legal rights as a consumer are affected waived by contract.

Log Files

We use IP addresses to analyse trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information. Additionally, for systems administration, detecting usage patterns and troubleshooting purposes, our web servers automatically log standard access information including browser type, access times/open mail, URL requested, and referral URL. This information is not shared with third parties and is used only within this Company on a need-to-know basis. Any individually identifiable information related to this data will never be used in any way different to that stated above without your explicit permission.


Like most interactive websites, this Company’s website uses cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate partners may also use cookies.

Links others website

Our Service may contain links to third-party web sites or services that are not owned or controlled by Smileneo.

Smileneo has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. The opinions expressed or material appearing on these websites are not necessarily shared or endorsed by us and should not be considered as the publisher of such opinions or material. Please note that we are not responsible for the privacy practices or content of these sites. We encourage our users to be aware when they leave our site and to read the privacy statements of these sites.

You should evaluate the security and reliability of any other site linked to or accessed through this site before disclosing any personal information to them. This company will not accept any liability for any loss or damage, in any manner whatsoever, regardless of the cause, resulting from your disclosure of personal information to third parties.

You further acknowledge and agree that Smileneo shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.

Links to this website

You may not create a link to a page on this website without our prior written consent. If you link to any page on this website, you do so at your own risk and the exclusions and limitations set out above apply to your use of this website.

Copyright Notice

Copyright and other relevant intellectual property rights exist on all text relating to the Company’s services and the full content of this website. This Company’s logo is a registered trademark of this Company in the United Kingdom and other countries. The brand names and specific services of this Company featured on this web site are trade marked.

Force Majeure

Neither party shall be liable to the other for any failure to perform any obligation under any Agreement which is due to an event beyond the control of such party including but not limited to any of God, terrorism, war, Political insurgence, insurrection, riot, civil unrest, act of civil or military authority, uprising, earthquake, flood or any other natural or man made eventuality outside of our control, which causes the termination of an agreement or contract entered into, nor which could have been reasonably foreseen. Any Party affected by such event shall forthwith inform the other Party of the same and shall use all reasonable endeavours to comply with the terms and conditions of any Agreement contained herein.


Failure of either Party to insist upon strict performance of any provision of this or any Agreement or the failure of either Party to exercise any right or remedy to which it, he or they are entitled hereunder shall not constitute a waiver thereof and shall not cause a diminution of the obligations under this or any Agreement. No waiver of any of the provisions of this or any Agreement shall be effective unless it is expressly stated to be such and signed by both Parties.

Legal disputes

Any disputes in connection with these Terms will be governed by and interpreted in accordance with the laws of UAE and the Competent Court is the DIFC Tribunal.

About these Terms

We reserve the right to modify these terms or any additional terms that apply to a Service to, for example, reflect changes to the law or changes to our Services. You should look at the terms regularly. If a revision is material, we will try to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

We’ll post notice of modifications to these terms on this page. We’ll post notice of modified additional terms in the applicable Service. Changes will not apply retroactively and will become effective no sooner than 30 days after they are posted. However, changes addressing new functions for a Service or changes made for legal reasons will be effective immediately. If you do not agree to the modified terms for a Service, you should discontinue your use of that Service.

If there is a conflict between these terms and the additional terms, the additional terms will control for that conflict.

These terms control the relationship between Smileneo and you. They do not create any third-party beneficiary rights.

If you do not comply with these terms, and we don’t act right away, this doesn’t mean that we are giving up any rights that we may have (such as taking action in the future).

If it turns out that a particular term is not enforceable, this will not affect any other terms.

The courts in some countries will not apply UAE law to some types of disputes. If you reside in one of those countries, then where UAE law is excluded from applying, your country’s laws will apply to such disputes related to these terms.

Contact Us

If you have any questions about these Terms, please contact us at happy@smileneo.com